Working with platform

Quick start guide

So, you have deployed the technical part of your project: an affiliate network, an arbitrage platform, an advertiser’s CRM, and are already rushing into battle. You only need to take a few steps to start working with traffic.

How to add a company (advertiser)

Companies are either direct advertisers, affiliate networks, call centers or CRMs where incoming leads are transferred. You need at least one company to work with.

How to add an offer

Offers form the basis of the affiliate network functionality. Work with offers is carried out in the “Offers” section of the system management. Only system administrators have access to setting up offers and their sites.

How to add a landing page

A landing page is a one-page site with an order form. Its task is to collect the buyer’s data (name, phone, email) and display the “Thank you” page. Most often it looks like a product or service description page. Sometimes it looks like a review site or a news blog, but with an order form. It can also work with a registration form and redirect the user to their personal account.

How to add a prelanding page

Prelanding is a one-page site with a link to a landing page. Its task is to warm up the buyer’s interest in the product before it appears on the landing page. Most often it looks like a news item, a blog post, or a site with product reviews. In some cases, it contains not only links to the landing page, but also an order form.

How to add a TDS-site

TDS is a special type of site that allows you to distribute traffic between other sites added to your network. Distribution can be carried out both between sites of one offer, and for different offers. The distribution criteria can be the country of the visitor, the type of traffic (desktop, mobile, iOS / Android), probability and limits on the number of leads. TDS preset is created once and can be used in several sites, for example, for different offers.

Payments management

The AlterCPA platform has a very flexible system for setting payments for leads. You can set payments either the simple way, by GEO, or with precision down to the company, user, GEO and traffic type. Because of this flexibility, setting up payments is an extremely complex part of the system. Please study this guide carefully and thoughtfully to avoid mistakes.

Leads distribution management

Distribution of orders by companies is carried out in two stages: upon receipt of the order in the system and upon confirmation of the order in the call center. When working with a company such as “Call center,” a confirmed order must always be transferred further, because the call center can only work with orders at the stage of calling.

Working with boxes

Boxes combine the functionality of traffic distribution scripts, caps, rotators (including the “Bucket” algorithm), and can set a timetable, commission payments model, and payments. Working with boxes is carried out in the “Boxes” subsection of the “Control” section and is available to administrators.

Call center setup

The platform has decent built-in CRM functionality for call centers. It does not have built-in tools for integration with telephony services, but it lets you conveniently run a small call center.

Working with agencies (resell)

An agency is any serious company that sends you its traffic, such as an affiliate network or an affiliate team. The main difference between an agency and a simple user is the statistics by the source — the internal affiliate on the agency’s side.

Working with caps

The cap mechanism lets you count traffic volume by offer, geo, company and user. Based on this, you can manage how traffic is distributed among companies. Working with caps is done in the “Caps” subsection of the “Management” section and is available to administrators.