The main thing in the affiliate undoubtedly offers. Working with offers through the "Offers" section . To add a new offer just enter its name. All other parameters will be configured further:

  1. The name is used for convenience in all reports.
  2. The description for the customer is displayed in the external part of the partner network.
  3. The description for the publisher is shown in the list of offers.
  4. The extended description is shown on the page of each offer.
  5. Category and checkboxes "Exclusive" and "recommended" add offers to the relevant sections.
  6. The logo is displayed in the list of offers and must be a JPEG file 400x250.
  7. Priority determines the order in which offers are displayed. The higher the priority, the higher the offer in the list.
  8. Active offer is displayed in the catalog and is available to a wide range of consumers. Private offer will be shown only to a limited list of users.

Goal settings

Working with goalds, offer can use three algorithms:

  • Single goal with multiple countries. Best practice for classic commodity offers. All leads are linked to single goal (approved order). EPC, CR and approve is calculated depending on lead and click country. In offer view country list is displayed.
  • Multiple goals. Best practice for non-commodity offers, like apps, services, finance offers etc. Each lead is linked to specific goal, payments can differ from goal to goal. The whole click count is used to calculate CR and EPC. In offer view the goal list is displayed, country setup is not necessary.
  • Multiple goals with multiple countries. Combines both previous options. In offer view goal list is displayed with nested list of countries.

Please note, that from technical side the only payed goal is accepted lead. If you wat to work with other payment processing methods, you should use external CRM to process the orders (see integration and external offers manuals).

GEO Settings

The "Countries" item is available on the main page of the offer editing. In it you can define the list of countries for which traffic is accepted by the offer. Note that this list defines a number of features of working with GEO:

  • Regardless of GEO all the orders are taking. It is not always possible to trust the point of GEO, which was received together with the lead, so you can not reject the lead, GEO which at first glance seems incorrect.
  • This list is used by trafback analyzer. If the publisher uses trafback in his stream, then all users whose IP address does not fall under the list of specified GEO will be sent to this trafback.
  • In the list of offers prices, statistics and deductions in the context of GEO are specified for the countries of this list. Deductions are calculated automatically for each webmaster

Offer prices

For used GEO, you must set the price of the commodity offer in the currency of the country. This can be done by clicking on "Price" in the offers section. Prices are set in the currency of the country. Opposite the prices are their identifiers in the system, which may be required when creating a multi-currency landing. If the order comes from a country for which no price is set, it will be assigned a zero price.

Offer items

The offer can be represented not only by a single product, but also by several attached products. For example, if we are talking about different color versions of the same product or its different configurations, different price. As part of one order can be an arbitrary number of different options offer. The use of nested products is recommended when working with a call center.

To add products, the "Allow adding nested products" checkbox in the editor must be active. Each product is given its own price in all currencies used in the product.

Offer parameters

Additional parameters used during integration can be set for each offer and product. They are specified in the relevant section of the offer editing. When integrated, the parameter value is substituted into strings and fields via {ofp: XXX}, where XXX is the name, or extracted in scripts via $core->cpa->get( 'ofp', $id, 'XXX' ).

Read more in the integration section.

Integration URL

This block has nothing to do with the above-mentioned integration with other partner networks. It is required to extend the capabilities of the built-in editor and allows you to work with special offers that require non-standard settings.

Technically, it Is possible to transfer special metadata to orders when they are added. They can be used for various purposes, for example - for the integration of special information forms. This may be the unit for more information about the product, generated based on the metadata. Or it could be a form of metadata editing.

In the offer editor, a special URL can be specified, which is intended for integration with a third-party system and generation of a form with additional order fields. When you open an order in the call center interface, the platform makes a POST request to the specified URL. The request fields are the metadata of the offer that was received when it was added.

The response to this request should be a block of HTML-code, which will be embedded in the form of editing the lead. The block is embedded directly into the page code, so it should not contain HTML header elements. If you want to edit metadata in a form, the edit fields must be named meta[name], where name is the name of the corresponding metadata. When editing, the form must contain all metadata at once, for example in the form of hidden fields. For an information form without editing the data, meta[] fields do not need to be included at all.

Next step: