AlterCPA info-offers network

What is considered an info-offer?

Offers in such networks, as a rule, are various courses, webinars, franchises and software products.

In the info-offers networks, the traffic usually flows according to the classical scheme with one-page sites specializing in the sale of one of a specific information product. The visitor leaves a request on the landing page, indicating their phone and email. After the Manager call the buyer receives a link to pay and  the product themselves. Sometimes prelanding pages are used to advertise.

Such networks offer fixed payments for each paid order. In case of using multi-commodity sites (classic online stores), interest payments may be applied depending on the purchase amount.

Which platform version to choose?

You can work with information products both on the professional version of the platform and on the free version.

AlterCPA Free

The free version of AlterCPA with some restrictions is suitable for the organization of the commodity network for the first time. You can implement the classic scheme of work with info-products using a mono-product landing pages. Payments are calculated based on a fixed amount per order. An unpleasant disadvantage is the absence of the e-mail field in the order, but there are ways to bypass this restriction.

AlterCPA Professional

The professional version of AlterCPA will allow you to organize an information and commodity network both on the classical scheme with landing pages, and with third-party Internet resources. For the classical schemes of work in AlterCPA Pro there is a convenient built-in call center with a division of roles, the possibility of organizing a team for call of incoming orders and tracking payment. For suppliers, extended analytical reports on calls and orders are provided. It is possible to create a single call center for all suppliers. Calculation of payments for leads and call center work can be made on the basis of confirmed sales and a percentage of the order value.

What tools can I use?

All the tools available in the system for receiving and processing traffic will be useful.

Three options for receiving orders:

  1. The classical scheme involves the use of landing pages and prelanding located on their servers and directly attached to the system. This scheme allows you to analyze all incoming traffic, to estimate the user's stay on the site and the percentage of failures.
  2. The external scheme involves working with third-party online stores without their transfer to their servers. It requires the vendor site ability to memorize a single numeric parameter - the ID of a click, and any interesting events - notify the network through the postback request. More information about this scheme is described in the "working with info - offers" section of the documentation.
  3. APIs allow you to accept leads from third-party networks without working with your own webmasters. Learn more about this in the "getting traffic from other networks"section.

Processing of leads in the system is carried out by two methods: using the built-in mini-CRM interface for the call center or transferring leads to third-party CRM. If you are not working directly with suppliers, review the option to create a traffic aggregator.